Estelle Skincare is a branding project for a natural skincare line inspired by the calm, restorative feeling of the night sky. The name Estelle, meaning “star,” guided the celestial theme of the brand. To blend the natural with the ethereal, I designed a crescent moon made of botanical leaves—symbolizing the brand’s all-natural ingredients and soothing purpose.
The logo’s text placement subtly suggests the shape of an “e” tying back to the brand name in an elegant, modern way. This project included logo design, packaging, business cards, and supporting visual elements. The soft peach and deep navy palette, accented with starlit illustrations, brings a sense of calm sophistication, perfect for a skincare brand grounded in nature and guided by the stars.
