Lumos Creamery is a Harry Potter–themed ice cream brand I developed, inspired by the spell “Lumos”—used to cast light in the wizarding world. The logo features a glowing swirl of ice cream, radiating light to reflect the magic and warmth behind the brand. The color palette, inspired by Luna Lovegood, adds a playful and whimsical tone, combining deep magenta with dreamy teal for a look that feels both imaginative and nostalgic.
This branding project included logo design, custom pattern illustration, and visual identity development. From enchanted wands to magical specs, every detail was designed to evoke a sense of childlike wonder—bringing together fantasy, fandom, and sweet indulgence.
